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商品編號： 9-502-040 出版日期： 2001/10/05 作者姓名： Holt, Douglas B. 商品類別： Marketing 商品規格： 20p 再版日期： 地域： New York 產業： Non-alcoholic beverage industry 個案年度： 1999 - 1999
商品敘述：
Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill. Includes color exhibits.
涵蓋領域：
Creativity;Advertising;Brand management
相關資料：
, (9-503-076), 13p, by Douglas B. Holt;, (XLS203), 0p, by Douglas B. Holt
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